THE 2024 PRIDE COLLECTION

WHY ALPHABET MAFIA?

Originally coined by the intolerant to refer to those of us who identify as LGBTQIA+, 'Alphabet Mafia' was proudly reclaimed by the Queer community it was once meant to demonize. Instead, it now serves as a reminder of our formidable strength in numbers.

For Pride 2024, FRUITLOOTS has created a limited edition gender neutral apparel collection to honor you - our community. Queer, Ally, or however you identify - if you stand with us, you are family. We're here. We're queer. Get fucking used to it! #dontfuckwiththegays