100% FRESH for Pride 2022: CAMP PRIDE

FRUITLOOTS is 100% FRESH FOR PRIDE! And we have so much planned for this Pride season. We aren't just launching a new Pride Box, we're giving you a whole damn meal with our very first apparel collection!

INTRODUCING THE FRUITLOOTS 2022 PRIDE COLLECTION...

We are beyond excited to announce our collaboration with Queer Latinx Artist, Bianca Negrón of Bianca Designs to design the packaging for our 2022 Pride Box. The sleeve will feature Bianca’s signature, whimsical artwork that depicts our version of “Camp Pride” - a beautiful inclusive campground where our LGBTQ+ campers wave their individual Pride Flags proudly!

As a surprise bonus, customers who purchase the Limited Edition Pride Box will find a hidden color-in version of the artwork in the underbelly of the sleeve. 

Gifts in the new Pride Box are even more fab than ever. In total there are 13 products in the gift box collection, all of which are from 100% LGBTQ+ owned businesses. The Pride Box will be available curated in 2 versions as shown OR as à la carte items, so you can build your own!

For our 2022 Pride Collection as a whole, FRUITLOOTS has teamed up with non-profit Camp Lightbulb. They create magical summer camp experiences for LGBTQ+ youth and their families in Provincetown, New York City, and Los Angeles. Serving queer youth ages 14-18, this amazing non-profit produces weekly virtual camps, three week-long sessions in Provincetown, and weekend camps in Los Angeles and NYC.

But wait, there’s more… 

In celebration of FRUITLOOTS’ new forever partnership with Camp Lightbulb, FRUITLOOTS will also be launching the “Y2KAMP” Capsule Collection. Our very first venture into apparel is a modern but nostalgic play on 'camp', as we pay homage to Y2K style in graphics & silhouettes. Our capsule includes bright & bold hoodies, tanks, tees, AND accessories that proudly proclaim our camp slogans: ‘Don’t Worry Be Campy’ and ‘Happy Camper.’ This entire collection was designed in-house by FRUITLOOTS Co-founder and Creative Director Allan Nguyen.

The BEST part...

Proceeds from our entire 2022 Pride Collection will benefit Camp Lightbulb.

The collection will be available June 1st, the first day of Pride month at FRUITLOOTS.COM, but eager customers wanting to get first dibs on the collection will be granted exclusive access for 3 days (May 25-27) at ComplexLand, a 3-day Meta-Festival by ComplexCon.  

For more information on ComplexLand and how to visit FRUITLOOTS in the metaverse register for ComplexLand here.

Leave a comment

All comments are moderated before being published